What We Do
Accomplishments
Rebranding Leadership
Led rebranding efforts for Visit Baltimore and Visit Mobile, creating impactful brand identities that resonated with travelers and stakeholders
Pioneering Tourism
Spearheaded the development of Alabama's first Tourism Improvement District (TID) at Visit Mobile and later established TID at Visit Baltimore in 2019
Cultural Assessment & Strategic Planning
Conducted cultural assessment at Visit Baltimore to identify engagement gaps and developed the organization's first-ever Strategic/Visioning Plan and Core Values in 2018
Introduced Rolling Budget Model
Introduced three-year rolling budget model to enhance financial stability and long-term planning
Elevated Visit Baltimore's Voice
Elevated Visit Baltimore's voice during the social justice movement in 2020, earning the Events Industry Council's 2020 Social Impact Award
Created HBCU Scholarship Program
Created the first-ever HBCU (Historically Black Colleges and Universities) Scholarship Program for students pursuing hospitality degrees while serving as Chair of the Destinations International Board in 2022
Mental Wellness Initiatives
Championed mental wellness initiatives as Chair of the Religious Conference Management Association (RCMA), introducing Visit Baltimore's first dedicated budget for mental wellness initiatives for staff and leadership in 2023
Visit Baltimore Named Best Place to Work
Led Visit Baltimore to be named Best Place to Work by the Baltimore Sun in 2024
Most Admired CEO & NCBMP Award
Earned recognition as Maryland's Most Admired CEO and received the NCBMP Pioneer of the Year Award
About AVH Enterprise
Al Hutchinson, the founder of AVH Enterprise, brings over 30 years of experience in the destination marketing industry. As President & CEO of Visit Baltimore from 2016 to 2025, Al drove positive economic impact for the city by attracting leisure travelers and convention business while establishing the organization as an industry leader in both strategic marketing and social impact.
Through the Lead with Love philosophy, Al and the AVH team offer comprehensive leadership development, strategic planning, and social impact solutions tailored specifically for destination marketing organizations. With experience serving on boards including the United States Travel Association, Destinations International, and Religious Conference Management Association, Al brings both strategic vision and practical implementation expertise to every client partnership.
Cultivating a new generation of leaders through
I always found Al to be inquisitive, knowledgeable, and always looking for new information to better serve the communities he represented. 20 years later Al is one of the most trusted and respected CEOs within the DMO community.
Don Welsh - Pres/CEO Destination International
It was over 30 years ago Al began his career at Richmond Region Tourism and climbed in the industry to be the most respected, most experienced, most compassionate, most sought after, and the accolades are endless.
Jack Berry - Pres./CEO Richmond Region Tourism, ret
Get In Touch with Al
